Podcast Maps by Graham Brown

Podcast Maps by Graham Brown

Your data driven guide to navigate the increasingly competitive podcast landscape

The Podcast Maps Show by Graham Brown is your map to navigate through the increasingly competitive world of podcasting. There are 500 million people listening to Podcasts every week. The competition is getting fierce. Doing what you did last year won't work anymore. You need a guide. Here are 5 trends I'm covering in Season One: 1) Podcast Analytics 2) Podcast Market Data & Penetration 3) Podcast SEO 4) Podcast Rankings 5) Podcast Audience Numbers.

Podcast Maps 011 - Clubhouse vs Podcasting?
March 25, 202124 MB

Podcast Maps 011 - Clubhouse vs Podcasting?

In Episode 11 of Podcast Maps I look at how Clubhouse will impact Podcasting. Some people have suggested that Clubhouse signals the end of podcasting, but not so fast. Elon Musk on Clubhouse doesn't validate the business model. Remember he made $50 million selling flame throwers? I don't see people ...

Podcast Maps 011 - Clubhouse vs Podcasting?
March 25, 202124 MB

Podcast Maps 011 - Clubhouse vs Podcasting?

In Episode 11 of Podcast Maps I look at how Clubhouse will impact Podcasting. Some people have suggested that Clubhouse signals the end of podcasting, but not so fast. Elon Musk on Clubhouse doesn't validate the business model. Remember he made $50 million selling flame throwers? I don't see people ...

Podcast Maps 010 - Getting Easier to Produce, Harder to Promote Podcasts
March 24, 202135:5632.91 MB

Podcast Maps 010 - Getting Easier to Produce, Harder to Promote Podcasts

It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps , I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed. You don't need to create a high production...

Podcast Maps 010 - Getting Easier to Produce, Harder to Promote Podcasts
March 24, 202135:5632.91 MB

Podcast Maps 010 - Getting Easier to Produce, Harder to Promote Podcasts

It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps , I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed. You don't need to create a high production...

Podcast Maps 009 - What are Brand Original Podcasts?
March 23, 202129:3427.07 MB

Podcast Maps 009 - What are Brand Original Podcasts?

Following on from our Podcast on Global Podcast Trends and the questions you need to be asking of your Podcast Agency, in Episode 9 of Podcast Maps, I delve into the world of Brand Originals Podcasts. Brand Originals Podcasts is a growth area in the emerging podcast market. Now, we've already examin...

Podcast Maps 009 - What are Brand Original Podcasts?
March 23, 202129:3427.07 MB

Podcast Maps 009 - What are Brand Original Podcasts?

Following on from our Podcast on Global Podcast Trends and the questions you need to be asking of your Podcast Agency, in Episode 9 of Podcast Maps, I delve into the world of Brand Originals Podcasts. Brand Originals Podcasts is a growth area in the emerging podcast market. Now, we've already examin...

Podcast Maps 008 - How to Work with a Podcast Agency
March 17, 202122:2020.46 MB

Podcast Maps 008 - How to Work with a Podcast Agency

In Podcasting today it's getting easier to produce and harder to promote. The rules of success are changing. No longer is it enough to have a podcast to build an audience. You need to actively build your audience ON store as opposed to off it. A good Podcast Agency should help you build your audienc...

Podcast Maps 008 - How to Work with a Podcast Agency
March 17, 202122:2020.46 MB

Podcast Maps 008 - How to Work with a Podcast Agency

In Podcasting today it's getting easier to produce and harder to promote. The rules of success are changing. No longer is it enough to have a podcast to build an audience. You need to actively build your audience ON store as opposed to off it. A good Podcast Agency should help you build your audienc...

Podcast Maps 007 - 3 Global Podcast Trends
March 17, 202152:5748.49 MB

Podcast Maps 007 - 3 Global Podcast Trends

This recording comes from my regular Podcasting for Brands webinar. In this webinar, I share 3 key trends shaping the Podcast Market globally: 1) Where podcasts are growing today (a look at high growth markets, consumer demographics and consumption patterns) 2) Changing Spotify and Apple algorithms ...

Podcast Maps 007 - 3 Global Podcast Trends
March 17, 202152:5748.49 MB

Podcast Maps 007 - 3 Global Podcast Trends

This recording comes from my regular Podcasting for Brands webinar. In this webinar, I share 3 key trends shaping the Podcast Market globally: 1) Where podcasts are growing today (a look at high growth markets, consumer demographics and consumption patterns) 2) Changing Spotify and Apple algorithms ...

Podcast Maps 006 - Gary Vee Podcast Analysis
March 16, 202126:1023.96 MB

Podcast Maps 006 - Gary Vee Podcast Analysis

What makes Gary Vee's Audio Experience podcast a success? In episode 6 of Podcast Maps, I look at the importance of publishing cadence for your Show. Gary Vee publishes 30 episodes a month. That's a lot! You might not be able to publish every day, but you need to go beyond simply publishing 1 a mont...

Podcast Maps 006 - Gary Vee Podcast Analysis
March 16, 202126:1023.96 MB

Podcast Maps 006 - Gary Vee Podcast Analysis

What makes Gary Vee's Audio Experience podcast a success? In episode 6 of Podcast Maps, I look at the importance of publishing cadence for your Show. Gary Vee publishes 30 episodes a month. That's a lot! You might not be able to publish every day, but you need to go beyond simply publishing 1 a mont...

Podcast Maps 011 - Clubhouse vs Podcasting?